Discreet luxury: Monferrato as the frontier of real estate
There is a new way of understanding luxury in the real estate world, a concept far from the spotlights of Portofino, the lights of the French Riviera or the crowded shores of Lake Como. It is a more authentic, quieter, more rooted luxury: it is the luxury of Monferrato, an area that a growing number of buyers - Italian and international - are beginning to consider as the ideal choice for investing in a valuable property.
In the Monferrato region, prestige needs no ostentation: it manifests itself in a skilfully restored 18th-century stone farmhouse, in an ancient villa overlooking the hills, in a residence surrounded by vineyards. Each property has a history and every detail reflects a deep connection with the landscape and with time.
A land that speaks to those seeking authenticity
The appeal of Monferrato is particularly evident to those from outside Italy: in recent years we have seen a growing interest from buyers from Germany, the Netherlands, France, Switzerland and the United States. This area offers an authentic lifestyle, made up of beauty, good food, harmonious landscapes and a more human pace; it is easily accessible from Milan, Turin and Genoa, but remains far from the exasperated dynamics of mass tourism.
The properties for sale here are not just houses, but places to be lived in and enhanced. Historic villas, panoramic cottages, farmhouses surrounded by greenery: each property represents a concrete investment opportunity and at the same time a lifestyle choice. Property values are still balanced, but constantly growing; the context, recognised by UNESCO, is increasingly appreciated by those looking for a second home or who want to move in permanently.
An opportunity to invest with vision
Buying in Monferrato today means seizing an opportunity that combines quality of life, authenticity and potential revaluation. The growing attention to experiential tourism and the spread of activities linked to wine, catering and hospitality also make this area fertile for those looking for a property to transform into accommodation or a farm.
At Riva,Lombardi,Sciortino we carefully select the properties we propose, accompanying clients along a path made up of listening, competence and discretion. We believe that true luxury today is living well, and Monferrato, with its reserved beauty and authentic heritage, is the perfect place to do so.